{"id":27108,"date":"2018-05-08T08:12:09","date_gmt":"2018-05-08T08:12:09","guid":{"rendered":"https:\/\/old.paroleostili.it\/manifesto-aziende-3\/"},"modified":"2021-01-18T13:04:41","modified_gmt":"2021-01-18T12:04:41","slug":"manifesto-for-companies-2-2","status":"publish","type":"page","link":"https:\/\/old.paroleostili.it\/en\/manifesto-for-companies-2-2\/","title":{"rendered":"The Manifesto of Non-Hostile Communication for companies"},"content":{"rendered":"\n
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What it is<\/h4>\n<\/div>\n\n<\/div>
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The Manifesto of Non-Hostile Communication for companies defines a few simple rules for a transparent and sincere dialogue between companies, customers and stakeholders.
\nIt was written using the combined contributions of more than twenty major companies, sensitive to a topic that is central today, both in life and in work: the use of a non-hostile language on the Web and in everyday relationships.<\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n

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  1. \n

    Virtual is real<\/h4>\n

    I know that every word on the Internet has real consequences and can build or destroy real relationships. I moderate my tone and promote empathy, respectful listening and, where appropriate, humour. I am consistent and keep the promises I make online.<\/li>\n

  2. \n

    You are what you communicate<\/h4>\n

    What I communicate reflects both my own and my company’s values and identity. I promote trust and transparency. I am fair and intellectually honest with competitors. I care about the quality of what I communicate and I care about the quality of what I produce.<\/li>\n

  3. \n

    Words shape the way I think<\/h4>\n

    I communicate simply and clearly, with a view to making myself understood, and I take the time I need to achieve this. I avoid unnecessary technicalities and always provide the necessary information. I know that my ideas will only succeed if I convey them well.<\/li>\n

  4. \n

    Listen before you speak<\/h4>\n

    Listening is non-hierarchical: it is only by listening to others \u2014 colleagues, partners or customers \u2014 that I can realise a successful project for everyone. I facilitate communication. I answer questions, accept criticism and use it to improve.<\/li>\n

  5. \n

    Words are bridges<\/h4>\n

    I find the right words, words that are inspirational, hospitable and inclusive, so as to create common ground and build valuable relationships. I try to identify the reasoning and the interests of the people I am communicating with so as to understand their point of view, and I am willing to change my own.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n<\/div>

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    1. \n

      Words have consequences<\/h4>\n

      My words represent my company; they are significant and contribute to creating the collective imagination: I am aware of this and take responsibility for it. I have the courage to respond to hostile attacks politely.<\/li>\n

    2. \n

      Share with care<\/h4>\n

      What I share on the Internet affects my company’s reputation and credibility. I select and evaluate sources and contents, I never divulge false or confidential news, information or data. I respect privacy and protect security.<\/li>\n

    3. \n

      Ideas can be discussed.
      \nPeople must be respected<\/h4>\n

      Discussion helps you grow. By discussing opinions and perspectives, I promote the free expression of ideas, irrespective of hierarchies. I always respect people, their diversity and multiculturalism.<\/li>\n

    4. \n

      An insult is not an argument<\/h4>\n

      Aggression is the enemy of effective and constructive communication. Insulting people is humiliating and unproductive, and those who insult only show that they have no better arguments. I encourage my collaborators to communicate in a balanced and non-hostile manner.<\/li>\n

    5. \n

      Silence says something too<\/h4>\n

      There is a time to listen, a time to reflect and a time to respond. I know when it is better to speak and when it is better to remain silent: remaining silent helps provide clear answers at the right time and can also express value and strength.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n

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      Download the Manifesto<\/a><\/p>\n<\/div>\n\n<\/div><\/div><\/div>\n

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      The following contributed to the Manifesto for companies<\/h3>\n
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      Costa Crociere<\/div>\n\"\"\n<\/div>\n
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      Carrefour<\/div>\n\"\"\n<\/div>\n
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      Sorgenia<\/div>\n\"\"\n<\/div>\n
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      Illy<\/div>\n\"\"\n<\/div>\n
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      Coca Cola HBC Italia<\/div>\n\"\"\n<\/div>\n
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      Genertel<\/div>\n\"\"\n<\/div>\n
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      The Walt Disney Company Italia<\/div>\n\"\"\n<\/div>\n
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      Ikea<\/div>\n\"\"\n<\/div>\n
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      Nestl\u00e9<\/div>\n\"\"\n<\/div>\n
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      Nissan<\/div>\n\"\"\n<\/div>\n
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      Vodafone<\/div>\n\"\"\n<\/div>\n
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      Groupon<\/div>\n\"\"\n<\/div>\n
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      AXA Italia<\/div>\n\"\"\n<\/div>\n
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      Mondadori Education<\/div>\n\"\"\n<\/div>\n
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      Granarolo<\/div>\n\"\"\n<\/div>\n
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      Signify<\/div>\n\"\"\n<\/div>\n
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      Discovery Media<\/div>\n\"\"\n<\/div>\n
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      Playmobil<\/div>\n\"\"\n<\/div>\n
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      Spin Master<\/div>\n\"\"\n<\/div>\n
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      Trieste Airport<\/div>\n\"\"\n<\/div>\n
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      Piaceri Mediterranei<\/div>\n\"\"\n<\/div>\n
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      SEC<\/div>\n\"\"\n<\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n
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      The other declinations of the Manifesto<\/h4>\n
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